Goal was to present Dada Extra Care diaper with new Climaflex technology and show Dada's constant commitment to quality improvement.The new generation of diapers gives less sweat, less risk of irritation (thanx to quicker moisture and warmth removal) even more freedom of movement (thanx to better fit , thinner diaper and no sagging).
Creative ideas was build around the play of words and meaning of ‘What a relief’.
Such a relief that the diaper is thinner so I can play lighter.
Such a relief I my bottom is not sweaty.
Such a relief I can feel my mam gentle touch again.
Agency: Duda Polska
CD: Tiago Pinto
AD: Agata Dworaczek
CW: Michał Łagiewka
Prod: Agnieszka Soboń
Director: Filip Bartczak
P.H: OTO Films
Post&3D: ORKA
