Femina is a hygiene brand for women, sold in Poland in Biedronka and Hebe stores for over 10 years. The brand was re-launched with a new, powerful, more feminine packaging in 2020 to help navigate between variants, build positive experience and satisfaction from the purchase. As the research show one of the main reasons why costumers choose competitors’ products is lack of trust to Femina products and low brand awareness.
We build strong perception of Femina as a brand with significant products’ quality which gives feeling of comfort, safety and effectiveness. We created a meaningful brand that understands women and their needs – and is there for them to help them feel good, clean, secure and feminine on daily basis - even during their period. On top of this, we modernized and rejuvenate Femina's communication, in line with category trends.
Agency: Duda Polska
CD: Tiago Pinto
AD: Agata Dworaczek
CW: Gabriela Kołodko
Prod: Agnieszka Soboń
Director: Julia Rogowska
P.H: OTO Films
Post&3D: ORKA
